PRIMITIVE

Co-founded by Andy Netkin and professional skateboarder Paul Rodriguez as a boutique store in Los Angeles, Primitive has quickly established itself as an up-and-coming brand in the streetwear scene by producing highly sought-after tees, shoes, hats, accessories, and more. Primitive's gear is primarily influenced by skate culture and music, and the brand's design team is further motivated by their love of streetwear fashion.