With their iconic Swoosh logo and Just Do It mantra, Nike is undeniably one of the biggest sportswear brands in the world. Almost half a century since the release of their first shoe, Nike is still constantly innovating and inventing, creating silhouettes that are coveted by athletes and sneakerheads alike. Although their ethos and history is rooted in sport, styles like the Air Max and Air Jordan have catapulted Nike into the centre of sneaker subculture. 
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